MANTL's Groundbreaking Product Launch Revolutionizes Business Banking

In 2022, MANTL, a trailblazer in digital account-opening solutions for financial institutions, disrupted the industry by introducing an unparalleled business account-opening solution for banks.

This innovative product, meticulously crafted from the ground up, eradicated the archaic inefficiencies of traditional onboarding processes. Business Account Opening by MANTL not only redefined the landscape of account opening but also automated an astounding 97% of new account application decisions, setting a new standard of efficiency.

The launch strategy employed a three-tiered marketing approach that shaped the narrative around the product:

Pre-launch Momentum:

Teaming up with Cornerstone Advisors, MANTL spearheaded a Banking Impact Report—a compelling white paper that underscored the pressing need for a cutting-edge business account opening solution. Simultaneously, exclusive previews were extended to high-value clientele, sparking anticipation and fostering a buzz around the imminent launch.

D-Day Unveiling:

The website underwent an electrifying transformation, heralding the arrival of the new product, offering customers a preview, and pushing for a sales call. Complementing this digital blitz was a captivating video advertisement strategically disseminated across social media channels to maximize product awareness.

Event Showcase:

The pièce de résistance came with the official product launch at the prestigious Acquired or Be Acquired conference—an event synonymous with financial technology innovation. Beyond a mere booth presence, MANTL curated an immersive experience, commandeering poolside cabanas as dedicated product demo stations. This served as a haven for conference-goers, offering respite while presenting an opportunity to delve into the revolutionary product. It was here that our sales team cemented deals with eager new clients, leveraging months of anticipation and buzz.

Key Results:

MANTL's multifaceted approach yielded staggering success: over $3M in new revenue secured, a remarkable 20% upsell to existing clientele, and an unprecedented surge in brand visibility. The product launch garnered widespread media coverage, solidifying MANTL's position as an industry trailblazer.