MANTL Culture Videos

A thriving company culture attracts top talent. In an age where attracting and retaining employees is as important as capturing new business, companies need to prove to prospective hires that their company culture is positive and reflects their values.

The objective of this series of videos is to showcase that MANTL is not just a faceless financial corporation, but a company with a mission, where people feel connected and believe in their work.

These videos, which were distributed across MANTL’s social media channels, feature executives and employees discussing topics around why more diversity is needed in fintech, why they like working at MANTL, and who they count as personal heroes.

Traffic to the MANTL careers page nearly doubled on days videos were pushed through social channels resulting in a 20% lift in overall application submissions.

I led the production and direction of these videos from start to finish, beginning with sourcing a crew to shoot interview footage in our NYC office, staging the location and directing videography, then formulating video concepts and scripts with our copywriter, and finally creating the lower third and title graphics and directing video editing.